LinkedIn is evolving fast. If you’re only optimizing your profile and posting sporadically, you’re missing out. Over the past month, LinkedIn has shifted gears toward short-form video, refined its algorithm, and opened up more opportunities for influencer collaborations. Ads? They’ve transformed too. Whether you’re building a personal brand, growing your business, or job hunting, LinkedIn is now the platform to master. Here's the lowdown on what’s working in 2025 and how to stay ahead.

Why LinkedIn Deserves Your Focus

While TikTok trends and Instagram Reels dominate headlines, LinkedIn is where real business happens. It’s not just a networking tool—it’s a content platform, sales machine, and talent hub rolled into one. If you want impressions, leads, or recognition, LinkedIn is making the biggest strides right now, and ignoring it could mean leaving money on the table.

This isn’t about tweaking your profile or posting generic updates. It’s about bold strategies proven to generate serious results. Let’s dive into the tactics shaping LinkedIn success today.

Posting Strategies That Drive Results

The Rise of Short-Form Video

Video is king on LinkedIn. Over the past few months, short-form videos have exploded in reach and engagement. For instance, a single video covering SaaS landing page changes racked up 40,000 impressions with minimal effort.

Here’s why this works: People love digestible, quick insights, and LinkedIn is prioritizing this format in its algorithm. To make the most of it:

• Keep videos short (under 2 minutes).
• Focus on practical tips or insights that resonate with your audience.
• Use captions, as many LinkedIn users watch without sound.

Posting these regularly can help you stay top of mind and attract organic engagement at scale.

Balancing Your Content Mix

Content that works has structure. You need a posting strategy that speaks to different audience needs while keeping a clear objective. Here’s how:

• 30% Service-focused posts: These address client pain points or showcase solutions your business offers.
• 50% Thought leadership content: Share high-level insights, frameworks, or trends to establish authority in your field.
• 10% Company stories: This spotlights your company culture, team wins, or hiring efforts.
• 10% Personal stories: General, relatable posts meant to go viral. These humanize your brand and draw people in.

By maintaining balance, you stay informative without being overly salesy.

Content Ideation with Automation

Using tools to generate high-quality content ideas isn’t cheating—it’s smart. For example, Postdrips is helping automate parts of our ideation process.

You can:

1. Input a topic, such as “LinkedIn ads.”
2. Let the tool generate relevant post ideas.
3. Add details like examples or a specific tone.

With AI-powered content tools, you save time while keeping your feed consistent with creative, tailored posts.

LinkedIn Ads That Don’t Feel Like Ads

Thought Leadership Ads

Ever seen an ad that doesn’t look like one? That’s what “thought leadership ads” are all about. You take a valuable organic post—say, a how-to guide or framework—and put ad spend behind it.

These posts look just like regular LinkedIn updates, aside from a small “Sponsored” tag. They slide seamlessly into feeds, blending in while delivering maximum impact.

What we’re doing at Hey Digital:

• Identifying high-performing organic posts.
• Targeting custom audiences using tools like Clay or Apollo.
• Running 25-30 organic posts as ads.

These ads don’t scream “sales.” They deliver value, attract your target audience, and build trust.

The Impact of Text Ads

Text ads are often overlooked, yet they’re an incredible value play. Recently, we spent just $3,000 on LinkedIn text ads and ended up with over 1 million impressions and eight qualified leads. If you’re on a tight budget, text ads are perfect for driving visibility without blowing your ad spend.

Using Virtual Events to Build Your Brand

Virtual events are a goldmine for leads and engagement. Over the past six months, we’ve hosted sessions featuring industry influencers and generated hundreds of live participants every time.

Our event strategy:

1. Partner with someone trending in your niche.
2. Host an Ask Me Anything (AMA) or similar session on Zoom.
3. Promote the event with LinkedIn posts and have your collaborator do the same.

Afterward, clip up key moments from the event and repurpose them into those high-performing short-form videos. Virtual events don’t just grow your audience—they build credibility and open doors for partnerships.

On top of this, don’t just host your own events. Jump on others’ panels or webinars to expand your reach further. These opportunities position you in front of people you might not otherwise connect with.

Advanced Tools to Boost LinkedIn Success

Using tools like Factors, you can track website visitors who’ve interacted with your LinkedIn ads or content. Once you identify which companies are checking out your site, send personalized outbound emails to turn those visits into opportunities.

This combo of LinkedIn-driven discovery and targeted follow-ups creates a seamless top-to-bottom funnel.

Conclusion

LinkedIn is an ever-evolving platform, but that’s exactly why the opportunities are huge. By embracing video content, refining your ad strategy, hosting virtual events, and leveraging automation, you’re equipped to maximize every moment spent on the platform.

Whether you’re scaling a business or growing your personal brand, these strategies are practical, actionable, and already driving real results.

Start today. Update how you post, test new ad formats, and explore the virtual event space. LinkedIn is where businesses, dreams, and opportunities collide in 2025—so make sure you’re part of it.

Let’s make this your best LinkedIn year yet!

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