The Best LinkedIn Lead Gen Strategy for 2024

LinkedIn can feel like a mystery when you’re trying to generate leads. Your posts don’t get traction, your inbox stays quiet, and sales calls? Forget about it. If this sounds familiar, you’re not alone. But here's the good news—you can turn it around quickly with the right approach.

This strategy has helped me grow my LinkedIn following to over 20,000 and generate over $3 million in sales for my agency, Hey Digital. Yes, all without being pushy or spamming potential leads with automated messages. Ready to transform LinkedIn into one of your top lead generation tools? Let’s dive into exactly how to do it.

Start With an Optimized LinkedIn Profile

Your LinkedIn profile is not a résumé; it’s a landing page. Before anything else, you’ve got to set it up to convert visitors into leads. A poorly optimized profile is like inviting clients to a messy office—it just doesn’t work.

Here’s what to focus on:

Headline and Banner Image: Be crystal clear about who you help and how. Use your headline to reflect the value you bring and the audience you target.
Featured Section: Show off your best work here. Include a call booking link with a custom image and posts highlighting client results.
About Section: Write this with your ideal client in mind. Share case studies, results, and accomplishments. End with a clear call to action.
Company Page: Add client logos, case studies, and stats that show your track record. Include an easy-to-find call booking link.

Your profile should function as your 24/7 sales page. If someone lands on it, they should immediately know what you do—and why they should work with you.

Content That Converts: The Types of Posts You Need

Creating content on LinkedIn isn’t just about posting random things—you need structure. I use five types of content to stay consistent and drive engagement:

Free Frameworks/Comment Giveaways
Case Studies and Client Wins
Filler Posts About Your Industry or Ideal Client Persona (ICP)
Personal Stories that Show Your Journey
Knowledge Posts to Share Expertise

But there’s one content type that outperforms all the others when it comes to booking sales calls: comment giveaway posts. Let me walk you through how to make these work for you.

How Comment Giveaways Generate Leads

Comment giveaway posts are simple: You offer something valuable (like a framework, strategy, or guide) in exchange for a like and a comment on the post.

Here’s an example that’s worked for me:

I shared our "Google Ads Strategy for B2B SaaS Companies."
The post included a clear hook, a short video preview, and instructions to like and comment.
Within one hour, the post had 70 comments. By the end, it had over 200.

Once people comment, I manually send them the free resource through LinkedIn DMs. Why does this work so well?

It grows your following by increasing engagement.
It creates warm leads because people who comment are already interested in what you’re offering.
It opens the door for follow-ups both on LinkedIn and via email.

This type of post doesn’t just boost reach, it builds relationships. And relationships lead to sales.

The Secret Weapon: Filler Posts for Consistency

You can’t just post giveaways every week, or people will catch on and tune out. That’s where filler posts come in. These posts fill the gaps in your content calendar, keep your profile active, and showcase your authority.

Here are a couple of examples of filler posts:

Industry Tips: Share quick wins or advice for your audience.
Personal Thoughts: Reflect on what you’re learning in your business journey.

To make this process faster, I recommend using Poststrips, a $20/month tool that automates filler post creation. You can input topics like “landing page optimization for SaaS” and the tool generates posts in seconds. Edit or schedule them as-is—it’s a big time-saver.

Advanced Strategy: Turning Engagement Into Email Leads

What happens after someone engages with your giveaway post? You follow up and add them to your funnel. Here’s how we use LinkedIn engagement to fuel outbound email campaigns:

Export the list of commenters from your LinkedIn post.
Use an enrichment tool (like Clay) to add data: their company, email, job title, etc.
Validate their email addresses and ensure they match your ICP.
Use the same tool to draft personalized emails based on their company, competitors, and features their audience loves.

Here’s a sample email:
“Thanks for commenting on my LinkedIn post about competitor strategies! I did some quick research on [Their Company], and noticed [Something Unique]. Excited to share how we can help tackle XYZ.”

From a LinkedIn post with 45 commenters, we generated 6 replies, 3 calls booked, and 1 closed deal. That’s the power of warming leads on LinkedIn and following up strategically.

Build Your Audience With Intentional Engagement

Posting content is just one part of the game. You also need to actively grow your audience. The trick? Only connect and engage with your ideal clients. Here’s how:

Everyday, send connection requests to people who match your ICP.
Comment thoughtfully on their posts.
Avoid wasting time connecting with people from your own industry—they’re not your audience.

This is how you grow a following that actually converts into leads, not just numbers that look good on the surface.

Consistency Is Key

None of this works if you’re inconsistent. LinkedIn rewards users who keep showing up. Set a schedule, stick to it, and don’t quit if results aren’t immediate. Over time, these efforts compound.

I’ve taken my agency, Hey Digital, from $20,000/month to over $1 million in annual recurring revenue, largely thanks to LinkedIn. By following these steps and committing to the process, you can build a sustainable lead generation system that works for your business too.

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